01
Map the store
Products, audience, current priorities, stock context, blocked topics and brand rules are captured before the first run.
Private beta for Shopify and Shoptet stores
AI marketingoperator fore-commerce.
Masthead helps e-commerce teams turn product context into approved organic posts, campaign-ready creative and a learning loop for the next run.
You're on the list.
We'll reach out when the next pilot slots open.
Managed pilots first. No spam, no public launch noise.
500K+views in first 4 days
836Kweek-one organic views
€0ad spend
Live proof
The engine started on a real Instagram account before becoming a B2B product. The point is not vanity metrics. The point is that the loop can already generate attention without a marketing team.
Organic views
836K
first week
Accounts reached
72,666
+497% week over week
Interactions
5,269
likes, saves, shares
Paid media
€0
organic test account
How pilots work
A managed content loop first. A software platform as the repeatable pieces harden.
Early pilots are deliberately hands-on: we map the store, prepare structured briefs, generate content options, keep approval controlled and turn each run into product learning.
02
Choose safe formats
Product spotlights, category guides, campaign offers, evergreen tips or news-style posts are selected based on what the store can support.
03
Generate draft sets
The app helps prepare carousel outlines, captions, CTAs and image direction from a structured brief, with manual QA during pilots.
04
Approve before output
Owners review the important decisions before anything is published or prepared for a campaign.
05
Record the learning
Each run creates a short evidence log so the next batch is sharper and the future platform is built on real operating data.
Why this matters
Most e-commerce stores do not need more tools. They need execution.
Agencies are expensive and slow.
Routine marketing work should not cost thousands a month before a store even knows what angle will work.
AI content without inventory context is shallow.
The product direction is to connect stock, margins and campaign opportunities so content follows business reality.
Pilots should create momentum, not extra work.
Masthead is designed to give owners a working content and campaign loop without adding another dashboard they have to manage every day.
Roadmap
From content engine to marketing operating system.
The live prototype already handles clients, product-aware briefs, approval workflow and Meta onboarding foundations.
Phase 1
Inventory-aware content
Shopify and Shoptet catalogs, promotable product selection, stock-safe posts, catalog image provenance and client review.
Phase 2
Meta campaign loop
Approved creatives become ads, budgets stay capped, results come back into the reporting model, and winners inform the next run.
Phase 3
Cross-store learning
Structured creative metadata makes Masthead smarter across verticals without exposing tenant data.
Founder
Built by Matyáš Kouřil after running an e-shop, spending heavily on Meta Ads and seeing how much of everyday marketing is repeatable operational work.
Matyáš Kouřil - Founder, Masthead
Early access
Bring Masthead into your store before the public launch.
We are prioritising e-commerce pilots with clear products, enough catalog depth and an owner willing to approve fast.
You're on the list.
We'll reach out when the next pilot slots open.
Early access for Shopify and Shoptet stores.